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7 Reason – why Indian People Buy Gold

Though gold has several applications or uses, the reasons why Indians prefer gold are:-

  1. Gold is considered an equivalent for liquid cash: Gold is highly liquid and portable as a Security or Asset. It can be converted to cash anytime when an emergency arises and is considered a friend in need.
  2. Gold is considered as Status Symbol: Especially in India gold symbolizes wealth. In Indian weddings, the bride brings gold showing her family’s status and wealth and it forms a part of the dowry given to bride. It is believed that a bride wears gold on her wedding to bring luck and happiness throughout the married life.
  3. Gold is a very good investment: Gold is an asset which has consistently increased in value and thereby considered as a safe and secure investment. Gold is considered an effective diversifier which helps to reduce portfolio risk.
  4. Gold is considered as a good gift item: It’s precious and worthy across all cultures and times. The gold jewelry is given as gifts during weddings, festivals and other special occasions.
  5. Gold has great religious significance: Gold is the symbol of the Hindu Goddess Lakshmi and considered highly auspicious. Gold is brought or presented on festivals like Dhanteras and Akshaya Tritiya. Toe rings are never made of gold as it represents the goddess of wealth and should not be soiled by touching a human’s feet.
  6. Great Ornamental Value: Who can resist gold Ornaments? Women of every age and time have always loved wearing gold ornaments. Moreover, Gold Ornaments are never out of fashion. It also may be remembered that Wedding rings are also traditionally made of gold to mark a long lasting relationship.
  7. Great value as Heirloom: Gold jewelry is something which can be passed down from one generation to the other as ancestral property.

Isn’t this why people say Gold is forever!

Golden Points of Hallmarked Gold Jewellery

Hallmark Jewellery is approved By BIS i.e. Bureau of Indian Standard. After melting the product of 22 Kt will obtain minimum purity of 91.6% gold. Value of your product can be obtained at an instant from the linked store. Resale of product is easy and convenient.


•      Government of India has identified BIS, a sole agency in India to operate this scheme.

 •     BIS Hallmarking scheme is voluntary in nature and is operating under BIS act, rules and regulations. It operates on the basis of Trust and thus it             is desirable that the aspect of Quality control are inbuilt in the system responsible for managing quality.

•      A Hallmark consists of five components i.e.
(i)     BIS Mark                                                                                                                                                                                                                                                (ii)    Purity grade/fineness (It can be any one of the following )

958Corresponding to 23 carat
916Corresponding to 22 carat
875Corresponding to 21 carat
750Corresponding to 18 carat
708Corresponding to 17 carat
585Corresponding to 14 carat
375Corresponding to 09 carat


(iii)  Assaying/Hallmarking Centre’s Identification Mark .

Year of marking Code
2000 A
2001 B
2002 C
2013 R

(v)  Jeweller’s Identification Mark

Hallmark Vs Non Hallmark

HallmarkNon Hallmark
Given purity is certified in Hallmark jewellery by BIS.Purity is unknown in Non Hallmark jewellery.
Only making charges are deducted at the time of exchange.Extra charges like wt. Of stone, joints, dust etc. (approx. 10%) are deducted at the time of exchange.
At the time of cash back only 5% handling charges are deducted.Approx. 20% handling charges are deducted at the time of cash back.
It can be resold at any outlet at the same value.It is purchased on trust so it cannot be resold at any outlet at appropriate value.
It’s purity is certified i.e. Cannot be cheated.It’s purity is certified i.e. Cannot be cheatedIt’s purity is based on seller’s words i.e. can be cheated.

At the time of purchase only making charges are added to actual value of the product..
for example :-
1. Purity of product = 22 carat
2. Rate of product = 22
3. Making charge = 16%
4. Vat charge = 1%

Total loss in original value=17%

Various charges like wt. Of stone, making, polishing etc. Are charged at the time of purchase.
for example :-
1. Purity of product = 75% Approx
2. Rate of product = 96%
3. Making charge = 4%
4. Vat charge = 1%

Total loss in original value=26%

Even if making charges are deducted to preferred customers still the compared value is at the loss of 5%.

Golden Points Of Diamond Jewellery :-

•  Costing of natural diamond is based on 5 C’s

  1. Carat
  2. Cut
  3. Color
  4. Clarity
  5. At the present time, certificate of authenticity is counted as the most important “5th C” of the diamond jewellery.

•  For the value of diamond, certificate of authenticity is must.

•  Diamond jewellery is generally certified by 4 government institutions i.e.

  1. GIA-Gemological Institute of America
  2. IGI-International Gemological Institute
  3. IGL-Independent Gemological Laboratory
  4. EGL-European Gemological Laboratory

•  Branded jewellery can be resold at any jewellery store.

Suvarna Diamond Vs Non Brands

Suvarna Jewels – DiamondsNon Brands – Diamonds
1. Better quality and variety of diamonds are available only at branded stores.1. The quality of diamond are low compared to branded stores.
2. Manufacturing faults and repairing is free of cost.2. The repairing and manufacturing faults are chargeable to the customers.
3. In diamond jewellery gold included is certified.3. Gold included in diamond jewellery is not certified.
4. The buyback policy is applicable at Suvarna jewels.4. The buyback policy is applicable at the stores respectively.
5. The appreciated value of the product is obtained on buyback policy.5. On return of the product the appreciated value is not received i.e. deductions are in variety of forms.
6. The same product of the same design can be ordered at any time period given the model number6. There is no model number available to reorder the product.

How to care your jewellery

Jewellery is one of our most intimate & cherished accessories. An elegant jewellery piece makes an individual statement. Understanding how to care for your treasured jewellery can make a world of difference in maintaining its beauty and keeping its heirloom quality sparkling for generations to come

Gold Jewellery Care

Most of the jewellery is made of Gold. Although it comes in various karats, but the procedure to clean it remains the same.

  1. Gold jewellery should be removed before shower. This is because soap can cause a film to form on gold jewellery, making it appear dull and dingy.
  2. You will find many cleaners available in the market to clean your gold jewellery at home. Soft chamois cloth is a good option.
  3. Avoid chlorine, as it is disastrous. At high temperatures, it can permanently damage or discolor your gold jewellery. Do not wear gold jewellery while using chlorine bleach or while in a pool or hot tub.
  4. You can remove tarnish by using soap and water mixed with a few drops of ammonia. Carefully brush with a soft bristle brush. After brushing, simply rinse with lukewarm water and allow drying.
  5. Grease can be removed from gold jewellery by dipping the jewellery into plain rubbing alcohol.

Diamond Jewellery Care

Diamonds are tough but they aren’t indestructible. These tips will help you clean and care for your diamond jewellery so that its beauty will remain intact for years to come.

  1. Never wear your diamond while doing rough or hard work.
  2. Chlorine can damage and discolor your diamond jewellery. Keep your diamond away from chlorine bleach or other household chemicals. You should also remove your diamond jewellery before entering a chlorinated pool or hot tub.
  3. Clean your diamonds regularly using jewellery cleaner, a mix of ammonia and water, or a mild detergent. Dip the jewellery into the solution and use a soft brush to wipe dust or dirt from under the setting.
  4. Avoid touching your clean diamonds with your fingers. Handle clean jewellery by its edges.

Color Stone Jewellery Care

There are some general care and cleaning rules that apply to all colored gemstone jewellery.

  1. After wearing, wipe your precious gemstone jewellery thoroughly with a clean soft, slightly damp cloth. This will enhance the gemstone’s luster and ensure that your jewellery is clean before storage.
  2. Store gemstone pieces individually in soft pouches.
  3. Do not expose your precious gemstone pieces to salt water or harsh chemicals, such as chlorine or detergents. These chemicals may slowly erode the finish and polish of gemstones.
  4. Hair spray, perfume and perspiration may cause jewellery to become dull. Wear jewellery after applying cosmetics.
  5. Do not subject gemstone jewellery to sudden temperature changes.
  6. If you have an active lifestyle, take extra precautions with some types of gemstone jewellery. Emeralds, for example, are brittle and should not be worn when doing household chores or any other activity where the stone could be hit or damaged.
  7. Be extra careful with ultrasonic cleaners. Some gemstones are fragile and can be damaged by ultrasonic cleaners.

Pearl Jewellery Care

Keep pearls away from household chemicals like hair spray, makeup and perfumes which can dull their luster over time and cause spots and blotches.

  1. Since pearl are very soft, choose pearls with thick nacre which can last long and withstand wear over time.
  2. The best way is to wear them often because the body’s natural oil keep them lustrous.
  3. Pearls should be wiped with a soft cloth before being stored and kept separate from other precious metals or gemstones that might scratch or dull their tender surfaces.
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